NACE is too coarse for a lot of businesses — wholesale is not a C2C marketplace. The niche layer fixes that with a catalog of seed multiples and a transaction database. The question is which one prices the company.
When a deal counts
- Announcement date at most 5 years back.
- The deal actually discloses that metric family (EV/EBITDA, EV/Revenue, or P/E).
- Verified = true. Unverified deals never drive the valuation multiple.
No soft coefficients. A deal either counts for that family or it does not.
Three deals → median; fewer → curated seed
- ≥ 3 counting deals: multiple = plain median of those deals. Low/high = min/max; from 5 deals onward low/high = p25/p75.
- < 3 counting deals: the curated niche seed applies. The UI says so — curated estimate (N transactions) vs from N transactions · median.
- Only the verified pool prices. A community pool across all deals including unverified is informational ("how users value it"), not the headline path.
Where this sits in the engine
- Source cascade still picks exactly one source per metric family: custom → niche → NACE — never a blend (misano.ai/guides/custom-then-niche-then-nace).
- After the source is chosen, the metric cascade still picks one method: EV/EBITDA → P/E → EV/Revenue (misano.ai/guides/ev-ebitda-then-pe-then-ev-revenue).
- Sanity: implied EBITDA margin (EV/Revenue ÷ EV/EBITDA) must fall in 2–55%, otherwise the niche is flagged for review.
What this is not
- Not a weighted blend of seed and deals.
- Not letting unverified comps move the headline.
- Not a rewrite of how-we-value-companies-at-scale — this is the niche counting rule, in plain language.
Get started at https://app.misano.ai/login. From €39/month billed annually, 14-day money-back, no sales call. Product path: misano.ai/scout.
See also: misano.ai/guides/custom-then-niche-then-nace, misano.ai/guides/ev-ebitda-then-pe-then-ev-revenue, misano.ai/guides/multiples, and misano.ai/guides/how-we-value-companies-at-scale.